Rephraze is a Branding and Digital Design Consultancy. We design branded customer experiences that enable businesses to build affinity with their customers.



Dressing well for the Part

We solve business problems using design thinking and also believe good design is an indispensable brand differentiator. In a consumer experience centric economy, a product or service, beyond its utility, should serve as an extension of pleasure. Beautiful and efficient design works better because attractive products, services, and experiences are easy to trust and endear customers to explore and take action. Change what people hear you say.



  • Brand Identity & Design Systems
  • Brand Messaging
  • Brand Architecture
  • Tone of Voice
  • Creative & Art Direction
  • Marketing & Campaigns
  • Photography
  • Video & Motion
  • Packaging
  • Environmental Design


  • Prototyping
  • User Experience Design
  • User Interface & Interactive Design
  • User Experience Mapping
  • Digital Style Guides
  • Website & App Development
  • Usability Testing & Analytics
  • E-Commerce
  • UX Mapping
  • Wireframes


  • Research & Insights
  • Brand & Digital Strategy
  • Brand Position
  • Competitive Analysis
  • Persona Development
  • Customer Journey Mapping
  • Stakeholder Interviews
  • Workshops
  • Content Strategy
  • Value Proposition

Digital First Branding

Place Image

Build Branded User Experiences

The term brand refers to what consumers think and feel when they interact with a service or product. What the customer perceives of the digital experience is an integral part of how they understand a brand's essence because interacting with a product or service experience produces thoughts and feelings and therefore defines the brand.