Pre Kick-Off

The client receives surveys for completion. We review them to prepare for the kick-off meeting.

Kick-Off

We meet with the project stakeholders to discuss project details including; background, deliverables, assumptions, constraints, expectations, timeline, goals and roles.

Post Kick-Off

We complete the project schedule, address any pending inquiries, collect all the necessary assets and information we need before we start working on the project.

1

Research + Strategy

Everything we do begins with detailed research and discovery. We ask questions and gather relevant information and data about your organization, your customer, analyze market trends and evaluate the competitive landscape to derive insights on the challenge and build a strategy. During this phase, we dig deep and get to live and breathe your brand.

METHODS
  • Ethnographic Research
  • Empathic Design
  • Brand & Content Audit
  • Competitive Analysis
  • Customer Journey Mapping
  • Stakeholder Interviews
  • Workshops
  • Value Proposition
  • Card Sorting and Tree Testing
  • Analytics Review
OUTCOME
  • Brand & Digital Strategy
  • Brand Position
  • Customer Journey Map
  • Personas
  • Voice of Tone
  • Content Strategy
2

Ideation + Prescription

With a working objective in place, we work collaboratively with our clients as we brainstorm, conceptualize and develop ideas to solve the challenge. We think out of the box and look for opportunities to innovate. We use an exhaustive approach of exploring as many ideas a possible and then sift through them, identifying common patterns to derive several solutions and eventually a winning one.

METHODS
  • Co-Creation Sessions
  • Brain Storming
  • Divergent Thinking
  • Convergent Thinking
  • Decision Making
  • Content Creation
  • UX Design + Mapping
  • Iteration & Testing
  • Rapid Prototyping
OUTCOME
  • Concepts & Design Directions
  • Prototypes
  • Brand Messaging /Content
  • User Experience
  • Wireframes
  • Engagement Strategy
  • Mood & Story Boards
3

Design + Visual Language

After the client approves a concept or direction, we focus on communicating a company's values and personality through compelling design and imagery. We work hard to strike a balance between purpose and beauty to create work that has lasting business value. We collaborate closely with our clients to address any feedback and make sure the work validates the strategy in place.

METHODS
  • Design Research
  • Look Development
  • Feedback
  • Design Iteration
OUTCOME
  • Logo
  • Design Systems
  • Color Palette
  • Visual Design
  • User Interface
  • Digital Design Language / System
  • Design Layouts
  • Imagery
  • Styleframes
  • Iconography
  • Typography Design
4

Development + Production

If it's a digital product or service, our design and development teams work jointly, keeping the design intact to produce a flawless experience. For other mediums, we build, make, produce or print. We hand off the project deliverables to the client and if need be, conduct training sessions.

METHODS
OUTCOME
  • Web & App Develoment
  • Video & Motion Graphics
  • Brand Style Guide
  • Digital Style Guide
  • Design Patterns
  • Social Media Toolkits
  • Design Templates
  • Component Libraries
  • Packaging
  • Experience Design
  • Collateral
  • Quality Assurance
  • Product, Service or Site/App Launch

Digital First Branding

Place Image

How to Build Branded User Experiences

The term brand refers to what consumers think and feel when they interact with a service or product. What the customer perceives of the digital experience is an integral part of how they understand a brand's essence because interacting with a product or service experience produces thoughts and feelings and therefore defines the brand.