Summer Thornton Design

Refresh and elevate a brand's presence to reflect its luxurious work.

Strategy
Branding
Brand Positioning
User Experience
User Interface
Development

Background

Summer Thornton Design is a high-end interior design company based in Chicago and is known for their bold and colorful interiors which have garnered acclaim from interior design publishers.

The firm had successfully evolved from a youthful and approachable brand into a luxury brand. We were engaged in rebranding, redesigning and repositioning Summer Thornton Design to cement their position in the luxury space.

Approach

From the get-go, we knew it was all about the work- so we designed an online experience which focused on framing and showing off the luxurious spaces with minimal interference. We created the website as a door opening into the exclusive world of Summer Thornton Design.

The vibrant nature of the spaces demanded a muted brand color palate that could complement any project. We stuck to black, white and gray. For versatility, we can add color to the brand through textures.

The lifestyle nature of the brand calls for social engagements, so we leveraged content sharing capabilities all throughout the site.

Identity
Design

The monogram is derived from merging the letters “S” and “T”- The playful weights, intersection and negative space of this mark give it a timeless, sophisticated and luxury feel. We also created a full typographic logo with a serif modified typeface.

Summer_Monogram
Summer_logo

The
Website

A simple but elegant minimal visual experience that allows the visitor to get lost in the beautiful work.

Summer_Home_Page
Summer_project
Summer_Blog
Summer_Press
Summer_MobileScreens

Notable Features

CMS

A custom wordpress theme built from the ground up.

summer_cms

Responsive

A website designed to work flawlessly on mobile and tablet displays.

Summer_responsive_website